Blue Jiraffe

Blue Jiraffe Marketing is led by strategist and direct-response marketer Jonny Forman. With over 20 years of experience, he’s played a pivotal role in the development and expansion of major DTC celebrity brands, leveraging his skills across both TV and digital platforms. He brings to Blue Jiraffe Marketing a deep understanding of the intricate relationship between front-end creative and back-end campaign performance, particularly with subscription-based products and services. Jonny’s versatility shines in bringing complex products to market which he has done repeatedly across diverse sectors, spanning Beauty, Personal Care and Supplements to Financial Services and Intellectual Property.

OUR SERVICES

Strategic Planning & Implementation

Let us function as your top-tier marketing executive on a project or fractional basis, developing and implementing carefully crafted marketing strategies aligned with your long-term business goals and organizational structure.

Performance Marketing Expertise

We specialize in building and fine-tuning direct-to-consumer TV and Digital marketing campaigns, working with you every step of the way to ensure your creative and messaging are optimized for driving growth.

Brand & Product Development

We immerse ourselves in your business, product, competitors, and audience to craft a dynamic brand and product blueprint for success. This provides a strategic roadmap to navigate your market effectively.

Creative Strategy & Services

We collaborate with trusted creative agencies to develop TV and Digital assets that resonate with your audience, drives response and aligns with your channel and budget considerations.

Testimonials

Abed Abusaleh - CEO, Havas Edge

Over many years, our team here at Havas Edge has had the great pleasure of working closely with Blue Jiraffe Marketing. In addition to delivering top ranking creative, we have been able to tap into their strategic understanding of what Fortune 500 companies require to make the transition from traditional brand impression buying into accountable performance marketing.

Dean Hamilton - VP Creative Strategist, Canella Media

Trusted experts that I rely on for top level campaign advice. I’ve worked with Blue Jiraffe Marketing on a wide variety health and beauty products. Campaigns that get their attention are always on a faster pace to financial success.

Keith Manning - VP, Consumer Analytics, Conde Naste

Smart, critical thinking. Collaborative and understands both the business needs and consumer touch points.

John Volturo - Executive Coach / C-Suite Advisor, Evolution

Incredibly thorough at launching, managing and growing brands.

Dana Richie - Founder & CEO, Backlot Productions

“From high-profile Guthy-Renker celebrity campaigns to strategy, comms and messaging for global institutions like The World Bank, Jonny is the consummate strategist, Adept at taking any business from the ideation stage all the way to end game success, Jonny is in a league of his own and he happens to be a joy to work with. “

GET IN TOUCH

Please reach out for a free consultation