Blue Jiraffe

BRAND PERFORMANCE WITHOUT COMPROMISE

insight meets STRATEGY

Blue Jiraffe is the marketing practice of Jonny Forman. Over the last 20 years, Jonny has helped build and scale some of the most recognizable celebrity and DTC brands in the US and overseas, working across both TV and digital platforms. His work bridges the gap between market strategy and positioning, creative strategy, and campaign performance, increasingly utilizing generative AI and workflows to sharpen insights and drive execution.

His approach is anchored in strategic and creative thinking required for regulated industries, where high-consideration purchases and recurring revenue depend on substantiated claims and operational discipline. Whether it’s Beauty and Wellness or Financial Services and Intellectual Property, Jonny’s work centers on one thing: taking complex products and helping them find success in a crowded market.

HOW WE PARTNER

Strategic Brand Direction

Understanding the consumer landscape is the foundation of any sustainable growth. This work centers on defining unique positioning and messaging, developing integrated strategies that bridge the gap between product development and market execution. The goal is to ensure every move is rooted in a clear, long-term roadmap.

PERFORMANCE DRIVEN CREATIVE

Success is measured at the intersection of brand identity, customer engagement, and rigorous performance data. This involves developing assets specifically engineered to drive action – whether lead capture or conversion – ensuring that every dollar spent is optimized for measurable results without compromising brand integrity.

EMBEDDED GROWTH LEADERSHIP

Scaling a brand requires a stable foundation. This work focuses on building the internal systems – integrating AI-enabled workflows and automated data synthesis – to drive retention models needed for recurring revenue, particularly in regulated industries. By embedding directly with leadership, the goal is to turn short-term wins into long-term, substantiated growth.

PARTNERSHIP PERFORMANCE

Jonny has been a trusted collaborator with us at 24 West for over a decade. What makes him so valuable is his ability to turn ideas into action. He brings strategic clarity, helps align teams, and keeps the work grounded in real business goals. He is someone I have relied on again and again.

NINA RESNIKOFF
CEO, 24West Creative

Over the years, I’ve worked with Jonny on important brands and complex campaigns, including JLO Beauty and Crepe Erase. He combines strategic thinking with strong operational discipline. Jonny earns trust quickly, leads with clarity, and follows through at a high level.

ERIC DEUtSCH
Former-SVP, Omni Channel Creative & Production, Guthy-Renker

Over many years, our team here at Havas Edge has had the great pleasure of working closely with Blue Jiraffe Marketing. In addition to delivering top ranking creative, we have been able to tap into their strategic understanding of what Fortune 500 companies require to make the transition from traditional brand impression buying into accountable performance marketing.

Abed abusaleh
CEO, Havas Edge

From high-profile Guthy-Renker celebrity campaigns to strategy, comms and messaging for global institutions like The World Bank, Jonny is the consummate strategist, Adept at taking any business from the ideation stage all the way to end game success, Jonny is in a league of his own and he happens to be a joy to work with.

Dana Richie
Founder & CEO, Backlot Productions

Smart, critical thinking. Collaborative and understands both the business needs and consumer touch points.

KEITH MANNING
VP, Consumer Analytics, Conde Naste

Incredibly thorough at launching, managing and growing brands.

JOHN VOLTURO
Former-CMO Beachmint | Executive Coach / C-Suite Advisor